Activating New Advisor Sales

Article |

How Proformex helped one institution increase Advisor insurance sales and engagement through actionable Book-of-Business reporting.

Activating New Advisor Sales & Engagement

Background

Leading Financial Institution provided Proformex Book of Business reports at in-person insurance meetings with FAs in 2022-2023.

Reports highlight specific policy opportunities (conversions, at-risk, and more) from Advisor’s existing insurance business with updated information.

Carriers, BGAs, and Advisors in attendance.

Outcome

FAs receiving Book of Business reports and attended the meeting issued between 30% and 50% more policies and total premium during the next 12 months.

91% of advisors wrote to new insurance clients.

Reports created nearly hundreds of engagement opportunities with Advisors and clients.

Brought insurance discussions proactively into Advisor meetings at right depth of information.

Impact Statistics

30%-50%
Additional Lift to new policies issued above expected

30%-50%
Additional lift to death benfit (future AUM) above expected

91%
Issuing policies to new insurance clients

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“Proformex says they’re going to do something and does it.” – Head of Insu. & Annuities, SVP at Top 5 Financial Institution

“Proformex has become our most trusted partner and vendor.” – MD at Top Wealth Management Firm

“We are able to do the right thing for our clients, finally!” – SVP, Product Manager at Large Financial Institution