Working with financial professionals across insurance, wealth management, and financial planning, we know when everyone has access to timely, actionable information on all client assets it leads to the best possible outcomes. But, a challenge financial professionals have always faced is that life insurance and annuity data exists held away from the rest of a client’s financial picture.
Proformex was built to solve this problem, and we’re continuously expanding the annuity data we aggregate and how we surface that data to our partners with a bias to action.
One of our most recent expansions: segment-level detail on annuities and life insurance policies.
What’s new with segments in Proformex?
Customers can now log in and see detailed views of all subaccounts, indexed segments, and riders on their clients’ life insurance and annuity contracts. This means visibility into how funds are allocated across strategies, whether that’s market-linked subaccounts, indexed crediting strategies tied to caps and participation rates, or riders like guaranteed income or long-term care benefits, along with any lockup periods or surrender charge schedules that affect when and how those funds can move.
What does having access to this information do for financial professionals?
Insurance and annuity products are not static. A contract that was structured perfectly for a client’s situation five years ago may look very different from what they need today because their life circumstances have changed, the interest rate environment has shifted, or any number of other factors.
Accessing segment-level data in Proformex, financial professionals can quickly analyze a policy or contract to understand how money is working within the contract and assess whether that still aligns with their client’s broader financial plan and needs.
When empowered with details on how funds are allocated and when they’re eligible for reallocation, advisors can make recommendations that materially impact outcomes, whether that means adjusting allocations within the existing asset or 1035 exchanging into a more suitable product.
How are Proformex customers using this information?
Here are three customer-based scenarios that illustrate how this data translates into action:
Catching a risk mismatch before it becomes a problem
A client in their early 60s, a few years from retirement, has a variable annuity with subaccounts allocated heavily toward equities. This setup made sense when they were positioned more aggressively in their 40s, but maybe less so as they’ve continued aging.
With richer subaccount visibility, their advisor can easily see the full allocation and consider if the current mix carries more downside risk than desired heading into the distribution phase. Proactively rebalancing into a more conservative approach, or considering options for principal protection, could make all the difference in supporting client needs and strengthening the advisor/client relationship.
Identifying riders no longer earning their cost
Riders such as guaranteed minimum withdrawal benefits (GMWB) or living income benefits often make sense at issue, but need to be evaluated as circumstances change.
For example, a client who has built other guaranteed income sources (pension, Social Security, a second annuity) may now be paying considerable fees for a benefit that duplicates income coverage they already have. With the expanded data, identifying these scenarios is easier, which in turn gives advisors information they need to have a tailored, specific conversation about the product with their client.
Catching the reinvestment window at exactly the right moment
The Fed began raising interest rates in 2022. This drove a wave of clients into multi-year guaranteed annuities (MYGAs) at historically attractive rates. Now, many of those 3- and 4- year contracts are maturing.
According to LIMRA, total U.S. annuity sales hit a record $464.1 billion in 2025, driven in part by that surge in fixed-rate products. Clients are now actively facing reinvestment decisions. Knowing exactly when a surrender period ends, with that information surfaced proactively rather than discovered reactively, can be the difference between an advisor who’s ready with a recommendation and one who finds out the window already passed.
Looking ahead
We will continue identifying new opportunities to bring more useful data directly to you. Segment-level detail on annuities and life insurance is a powerful example of what becomes possible when the right information is in the right hands at the right time without the manual effort of chasing it down. Our goal is always to empower financial professionals with everything they need to make the right recommendations for their clients.
Ready to see segments in action? Reach out to your CSM or schedule a demo to learn more.