Working with financial professionals from the largest banks and broker-dealers to RIAs, BGAs, IMOs, and independent advisors, we know one of the biggest obstacles is access to business-ready information on life insurance and annuities. These assets are too often held away from the rest of a client’s portfolio, making it hard to bring them into holistic planning discussions.
But the challenge doesn’t just end at getting visibility of this information. What financial professionals really need is help going from answering “what do I have” to “what do I do next”, and that’s exactly where SmartGroups can help.
Organize your information around what your business is focused on
SmartGroups is a dynamic segmentation tool inside Proformex that lets you build and save filtered views of your book based on criteria you define that make the most sense for your business. You can analyze your book by policy, product, carrier, or BGA or IMO partner, or you can take it up a level and organize information around your ongoing sales and service strategies. Anything from policies trending at risk, policies nearing lapse, or other client checkpoints – if it’s something your business is focusing on, there’s an easy way to get to the insights you need through SmartGroups.
Imagine, for example, you lead insurance for a bank or broker-dealer, and you want to coordinate a long-term care engagement campaign across your different point of sale partners. Now, you know immediately how many LTC opportunities you have and can see them by partner, by branch or region, or any other hierarchy inside your business.
Or maybe you want to know how your business performed in a given quarter or year-to-date. And you want this by your team’s hierarchy or selling partners? SmartGroups brings this type of information to you so you don’t have to spend time seeking it.
If you’ve ever spent time manually compiling analyses like these for your teams and your clients, you know it can be a resource-draining activity that may even involve setting up spreadsheets and pivot tables. With SmartGroups, you get to slice your book the way you want to see it all in one place. No exports required.
When you’re happy with your SmartGroups, you can save them and pin them to your homescreen so you and your teams know exactly where the business is focusing right now. Whether you’ve got some strategic, targeted campaigns you’re running across your book, or something more evergreen in place like a risk prevention strategy, you all have instant access to the intelligence you need when you need it as soon as you log in.
The payoff is knowing where and how to act. From the time saved on understanding what’s going on across your book, you get to the conversations that matter faster. And that timeliness is what leads to the best possible outcomes for everyone. It’s all about being in position with the right level of detail at the right time, and SmartGroups sets you up with everything you need for those moments.
How are customers using SmartGroups?
We have been amazed watching the way our customers are already using SmartGroups to think differently about how they run their business.
- One customer at a large financial institution shared how much they appreciate having information at the ready that helps them know what to do next. For a team managing thousands of policies across multiple carriers and distribution partners, knowing which ones need attention right now (and why) used to mean hours of manual work. With SmartGroups, that answer is already waiting for them when they log in.
- Another shared how much they appreciate being able to track trends, performance, and activity across their relationships. If you wanted those insights before, you’d have to conduct some extensive manual research. Now with SmartGroups, you know right away which of your selling partners is having the most success and where there might be opportunities to spend a little more time together on strategy and planning.
- The other big takeaway we’ve heard repeatedly across our customer base about SmartGroups is about how flexible it is. You can build as many groups as your business calls for, define your own criteria, and share views across your team, all without having to restructure the way you already work. We built it that way on purpose, because it is one of our core beliefs that technology should meet you where you are, not the other way around.
If you’re just getting started with SmartGroups and want to learn more about how your peers are using it, you can reach out to your CSM or schedule a demo. We’d be happy to share more!